How to Increase Playschool/Preschool Admission: Proven Strategies for Success

Ensuring a smooth and efficient admission process is crucial for any preschool or play school. A streamlined process not only attracts new parents but also helps in retaining them by showcasing your professionalism and dedication. Here’s an elaborate step-by-step guide to help you create a seamless admission process:

Step 1: Lead Generation

• Door-to-Door Marketing: Start with personal interactions by going door-to-door in local neighborhoods to introduce your preschool. It creates a strong personal connection and trust.

• Local Advertisements: Place ads in local newspapers, community bulletins, and social media platforms to generate awareness.

• Eye-Catching Flyers: Distribute appealing flyers and brochures that highlight your preschool’s unique features, facilities, and benefits.

• Community Events: Participate in or sponsor local events to promote your preschool and generate leads.

Step 2: Initial Contact

• Phone Calls: Reach out to generated leads via phone calls, providing a warm and informative introduction to your preschool.

• Email Campaigns: Send informative emails to introduce your preschool, its mission, values, and educational philosophy.

• Social Media Engagement: Use social media platforms to connect with potential parents, sharing success stories, testimonials, and updates about your preschool.

Step 3: Invitation to Visit

• Open House Events: Organize open house events and invite parents to visit your preschool premises. This gives them an opportunity to see the facilities and interact with the staff.

• Personalized Tours: Offer personalized tours of the preschool, showcasing classrooms, playgrounds, and other facilities.

• Interactive Sessions: Conduct interactive sessions or activities during the visit to engage children and parents alike.

Step 4: Counseling and Addressing Queries

• Trained Counselors: Ensure your counselors are well-trained to address parents’ enquiries and concerns effectively.

• Detailed Information: Provide comprehensive details about your preschool’s curriculum, teaching methods, extracurricular activities, and safety protocols.

• Parent Testimonials: Share testimonials and success stories from current and former parents to build credibility and trust.

Step 5: Follow-up

• Consistent Communication: Follow up with prospects multiple times to keep them engaged and interested. Use phone calls, emails, and social media messages.

• Addressing Queries: Promptly address any additional queries or concerns they may have.

• Regular Updates: Keep potential parents informed about upcoming events, new facilities, or any other relevant updates.

Step 6: Admission and Enrollment

• Guided Process: Once parents are satisfied, guide them through the admission and enrollment process step-by-step.

• Document Collection: Ensure all necessary documents are collected, such as birth certificates, vaccination records, and previous school records (if any).

• Fee Payment: Clearly explain the fee structure and ensure that the fees are paid on time.

Step 7: Post-Admission Follow-up

• Settling In: Follow up with parents after admission to ensure their child is settling in well. Address any concerns they may have.

• Feedback Collection: Gather feedback from parents to identify areas for improvement in your preschool’s services and facilities.

• Parent Engagement: Continue to engage with parents through regular updates, newsletters, and parent-teacher meetings.

By following these detailed steps, you can create a streamlined admission process that attracts and retains parents, ultimately benefiting your preschool or play school.

Preschool Mitra is a platform that helps preschools and play schools streamline their admission process. Our platform provides tools and resources to generate leads, manage inquiries, and follow up with prospects, ensuring a smooth and efficient process from start to finish. Let us help you create a thriving and successful preschool!